Role: Graphic and Packaging Designer | Company: Casio America
Focus: Campaign Design · Product Marketing · E-commerce · Social Media · Digital · Print · Retail
Focus: Campaign Design · Product Marketing · E-commerce · Social Media · Digital · Print · Retail
PRODUCT LAUNCH & MARKETING
Launch creative for the limited-edition Privia PX-S1100, translating the Calm Blue and Mellow Beige colorways across lifestyle imagery, promotional assets, and product collateral.
PACKAGING & RETAIL DESIGN
Packaging and supporting product graphics for the Casio CGP-S555 and Casiotone models, balancing lifestyle storytelling, product features, technical information, multiple languages, and retail-ready production requirements.
PRODUCT COLLATERAL & SALES MATERIALS
Print and digital collateral for the CELVIANO piano collection, combining lifestyle storytelling, product education, specifications, and comparison tools across consumer and retailer-facing materials.
DIGITAL PROMOTIONS
Promotional campaign assets for Casio Music product giveaways and brand partnerships, adapted across digital placements and audience touchpoints.
BROCHURES & PRODUCT GUIDES
Product collateral for the Privia piano collection, organizing features, specifications, lifestyle imagery, and model comparisons into clear, consumer-friendly brochures.
EDUCATION & PRODUCT MARKETING
Marketing collateral developed for Casio's education keyboard line, presenting product benefits and learning-focused features for educators, institutions, and music programs.
